Our Profile

The Voice of Analysis

We are an independent consulting firm for political communication. Our work is aimed at decision-makers, media representatives, and societal organizations who wish to understand and shape the complexity of public opinion formation. Our tone is factual, analytical, and evidence-based.
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Focus on Politics

Our analysis focuses on the mechanisms of politics and their interaction with society. We illuminate processes, not just outcomes.

For political actors. Our commitment: Deep insights.
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Understanding Communication

We examine how messages are designed and disseminated in the media to shape and influence public discourse.

For communicators. Our commitment: Clear vision.
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Media & Society

Our work analyzes the role of the media as mediators between political institutions and broader society in modern democracies.

For the public. Our commitment: Neutral analysis.

The analysis of political communication shows how media function as central actors in modern democracy and shape public discourse.

Prof. Dr. Wolf Schulte B.A.

Factual communication between politics and society is essential to build trust and enable informed public opinions.

Lieselotte Kunz

Through their reporting, media significantly influence which topics are prioritized in society and how they are discussed.

Klaus Dieter Günther

Our project exists to strengthen the principles of transparent and fact-based political communication, thereby contributing to a more informed society.

Wera Schwab

The expected effect for our clients is a deeper understanding of the media landscape and its role in influencing public opinion.

Prof. Dr. Wolf Schulte B.A.

The critical analysis of communication strategies helps to better understand the mechanisms of opinion formation in a democracy.

Lieselotte Kunz

Frequently Asked Questions

Clear answers on political communication and media analysis.

  1. Political communication encompasses the exchange of information, opinions, and arguments between political actors, the media, and society. It is a central process in modern democracies for legitimizing decisions and shaping public opinion.

  2. The media act as intermediaries between politics and society. They inform the public, scrutinize political power, and provide a platform for debates. Critical media analysis is therefore essential to understand how public opinion is influenced.

  3. By selecting and presenting topics (agenda-setting) and emphasizing certain aspects (framing), the media guide public attention and perception. A nuanced analysis of these mechanisms is important for understanding the political society.

  4. Analysis refers to the systematic examination of communication processes, media content, and their impact on society. It helps to decipher complex relationships in politics and draw well-founded conclusions.

  5. Transparent, fact-based, and dialogue-oriented communication strengthens trust in democratic institutions. Critical engagement with the media and promoting media literacy in society are important steps.

Partners and Cooperations

We collaborate with leading institutions and experts in the field of political communication and media analysis.

Institute for Media Analysis

A renowned research institution focused on analyzing media and its influence on society.

Society for Political Communication

A network of professionals that fosters dialogue between politics, media, and the public.

Academy for Democracy Research

An independent institution that examines the role of media in modern democracies.

Association for Public Opinion Research

A consortium of experts that develops methods for researching and analyzing public opinion.

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